The Play Room by Manhattan Toy Company - Imaginations at play!

The Creation of MiO – Part 3 MiO’s Release to the World!

MiO Part 3

The Creation of MiO: MiO’s Release to the World! – Part 3 of a 3 Part series

The line has been in development for well over a year. As the team worked through the production process, and began sharing the concept, excitement grew. Every new iteration improved the overall design.
Are we the only ones who think so?!
Everyone who has ever attempted a creative project knows the ups and downs of the process. The passion, excitement and energy of one day, down-shifts  into the unbearable torment of self-doubt the next. We, as in Manhattan Toy the company, had put heart and soul into MiO. Now it was time to release it to the world.

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The Creation of MiO – Part 2 Becoming MiO

FBBlockHouse Development 1

The Creation of MiO: Becoming MiO – Part 2 of a 3 Part series
There was much internal excitement, because we knew that we were on to something special. The Manhattan Toy design team is very diligent about researching our work to make sure it is truly unique, we spent a lot of time exploring what was already in the market.

It was important to us that our new toy be non-gender specific. The land of make-believe must not be limited!
For safety and developmental reasons, it is for kids 3 and up, however, it is completely appropriate for all ages. We have already gained many adult MiO fans.
From the beginning our key objective was to incorporate open-ended play.…

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The Creation of MiO: Part 1 First Steps

Creating MiO

The Creation of MiO: First Steps – Part 1 of this 3 Part series

The original idea for MiO sprang from a series of events – a lecture at the Nuremberg Toy Fair, toy/trend research, and an article about the origins of BLOCK PLAY. Take a peek behind the Manhattan Toy curtain, and see how a little spark of an idea, became the fantastic new collection called MiO!
Nuremburg Toy Fair is the biggest toy show in the world. Toy makers from every continent exhibit their new collections. It is a great place to see the big picture. Recent seasons have presented a trend toward smart-device operated drones, robots, and memory games.

But, for every trend there is a counter-trend!…

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Building Blocks for Success: MiO Block Play

MiO Block Play

MiO Block Play
Do you have old fashioned blocks? Or have the simple building toys lost their appeal to snazzier toys? Here’s one rule to learn: The more a toy does, the less likely your child will be to use her imagination when playing. One milestone I assess in children is, “Can he stack seven blocks at age eighteen months?” I often wonder if children are missing this skill due to lack of exposure to blocks.
Well, wait no longer. Manhattan Toy’s new MiO block sets will have your children having fun while gaining more skills than any app can teach. What do children learn from blocks? Everything!
Block play requires fine and gross motor skills. It enhances problem-solving abilities, mathematics skills, and language and literacy readiness.…

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Behind the Scenes: A Toy’s Journey From Idea to Best Friend

Behind the scenes

At Manhattan Toy, we find joy in making playthings for kids! Our wish is to create toys that become childhood favorites, but a lot of work goes into making unforgettable toys. Have you ever wondered what it takes to make a Manhattan Toy approved friend? Take a visual tour with us to see how our newest baby collection is coming to life!
The whole process begins with trend research. We travel the world, searching our surroundings for inspiration – store visits in Copenhagen, Amsterdam, Tokyo – trade shows in London, Paris, New York – along with trend forecasts and web research. This helps us to develop our unique vision.

The next step is to develop new characters.…

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Today’s Forecast: 100% Chance of Indoor Fun!

Rainy Day Play

By: Jamie Davis Smith, Contributor at Everyday Family and Huffington Post; Professional Photographer
All parents know that kids are happiest when they’re playing outdoors. Unfortunately for them, and us, there are many days every year the weather just doesn’t cooperate. Even though we’ve reached the summer months, the rain and the heat can conspire against us to keep kids inside. You may be up for splashing in the puddles or bringing out a sprinkler, but for the days you would rather stay dry, check out some creative ideas for indoor fun.  After all, a rainy forecast is never a pain when you use your imagination.
Zainys Hand PuppetsZainys HorseZainys UnicornZainys CrocodilePrevious ImageNext Image
When boredom strikes and you’re stuck inside, a puppet show is always a safe bet.…

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Is It Fun? Is It Safe? Is It IRRESISTABLE?!!

Cover Shot

At Manhattan Toy, we take JOY in making playthings for kids! Our wish is to make toys that become childhood favorites. Take a visual tour with us to see how our newest baby collection is coming to life!
Everything begins with trend research. We travel the world in search of inspiration – store visits in Copenhagen, Amsterdam, Tokyo – trade shows in London, Paris, New York – along with trend forecasts and web research. This helps us to develop our unique vision.CHARACTER DEVELOPMENT
We chose our animals – a bear, lion, monkey and elephant. Now they each need a personality. Our talented illustrator sketched some ideas. STYLE GUIDE
A style board was created for each of our characters.…

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Birthday Gifts: Easy as 1, 2, 3


It is fun to give gifts, especially when you’re able to witness the sheer joy in the recipient’s face after unwrapping the perfect gift. Below is a gift-giving guide for those that need some advice on purchasing a fun and developmentally friendly gift for a 1, 2 or 3 year old. Check out these picks of the best toys for the little ones in your life celebrating their 1st, 2nd or 3rd birthday.

Toys for 1st Birthdays!
Tree Top Adventure™ or Playful Dino™ – Gliders, bead runs, spinning gears and more! Plus standing play for new walkers.
Create & Play Pattern Blocks™ – Stacking and rearranging the colorful blocks supports the development of eye-hand coordination and fine motor skills.
Whoozit® Learn & Play Cube™ – A variety of textures, colors and sounds create an array of playful features that will entertain and teach cause and effect all at once!…

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And the Winner is . . . Manhattan Toy!

Award Winning Toys

We love when our products receive awards; which is why we’re sharing the news about our recent award winners!  Check out all five awarded winners and the great things reviewers had to say about them.
Every year, the Tillywig Toy awards program helps bring light to the best new toys, games, apps, music and books of the seasons for both consumers and retailers.   This year, they’ve selected our Groovy Girls® Special Edition Ballerinas and our Ocean Adventures Finger Puppet Set™ as winners!. The following reviews were written for each awarded product:
“Groovy Girls, a brand long known for embodying self-identity and individualism, now adds two special edition ballerina dolls to the collection. These soft, 13-inch dolls, each with lovely yarn hair and expressively embroidered facial features, have distinctly different appearances from one another.…

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Ages & Stages: Best Toys for Baby’s Development

Ages & Stages: Developmental Toys for Baby

Child development is always a hot topic.  I mean, what parent doesn’t want to know how to nurture their growing baby?  Babies develop a wide range of skills within the first year of life.  From smiling to cooing, from rolling over to walking, baby is busy learning and developing from day one!  You may already know the basic stages of development from birth to age 1, but do you know how to foster those developmental milestones through play?  Then look no further!
According to WebMD, there are many things to look for and expect to see from your growing baby.  We’ve taken their list of developmental milestones for the first year of life and paired them with toy suggestions to help foster their emerging skills. …

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